CONCEPT NOTES DTD. 05/02/2013 The seed of how and why to make this a business Social upliftment is integrally in the hands of women. A happy and joyous woman will spread comfort and joy in the house and be warm and understanding in bringing up the children. This onus lies with women to make a house a home and provide a grihastha a grishasthashramam. A haven where people who come and go can live and feel peace and contentment within the matrix of social structure. Among the multiple issues that Indian women face some of the most obvious and unconscious issues are faced by the lower middle income and lower income groups. Unable to understand their needs and address them, unable to ask for support and help, they are struck by social lifestyle and demands to have a position in the social structure.This makes them push their spouses to earn more, push their children to perform better but they increasingly feel incapable of reaching their desires. Women need the...
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