CONCEPT NOTES DTD. 05/02/2013

The seed of how and why to make this a business

Social upliftment is integrally in the hands of women. A happy and joyous woman will spread comfort and joy in the house and be warm and understanding in bringing up the children. This onus lies with women to make a house a home and provide a grihastha a grishasthashramam. A haven where people who come and go can live and feel peace and contentment within the matrix of social structure.
Among the multiple issues that Indian women face some of the most obvious and unconscious issues are faced by the lower middle income and lower income groups. Unable to understand their needs and address them, unable to ask for support and help, they are struck by social lifestyle and demands to have a position in the social structure.This makes them push their spouses to earn more, push their children to perform better but they increasingly feel incapable of reaching their desires.

Women need their concerns to be addressed and structure defined within the gamut of their ability, considering their familial limitations, they need support for their talents and skills to be explored and developed. 

Having worked in the sewn industry, I find that the sewn trade is ideal for women skills. Unlike men who work as an extension of the sewing machine, women associate with the aesthetics of the product more easily. It is easier to work women groups in cluster for multiple product development. This is especially important for clothing variety and range. Different classification of skills can generate income readily and within 2-3 months of training in making various product.

The support industry in terms of fabric, sewing material maintenance and sale provides ample opportunity for the youth of the area to invest their time and effort fruitfully.Resource management is another area which will involve active participation from younger people.

Having worked with training women and devising income generating product lines, I find the concept worth investing resources in a larger capacity. The plan is extensible and can be modeled to grow at the pace at which the skill grows. Sewn trade is easily trainable, product lines have plenty of opportunity for marketing. Should the workforce be oriented towards taking charge of their growth then the area can develop at exponential speed.

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