The Umbara Way - Connecting the psyches of the wearer and the maker

 For decades, fashion has been associated with image. It was an empowering tool that women used to project a larger version of themselves. Be it researchers, socialites, home makers, they all used fashion to embody themselves in certain ways, building their own self esteem. For example, a working woman would use sun glasses, make up, well cut clothing to play her role effectively. I have elaborated more in this video. 

Have women spent more time and effort honing professional skills than self presentation skills? Umbara works with women who need help in reflecting themselves in an authentic way in their clothing. 

The interesting part is that the Umbara staff themselves are empowered too, in the process. It has been my experience that the process of making clothes helps a woman break out of her situational challenges much in the same way as a well-tailored outfit instills confidence in a lone woman in the boardroom. The empowering is two-fold, transforming both the wearer and the maker. And this sums up the intent of Umbara.

Women who work at Umbara  are from marginalised communities in vulnerable backgrounds who have no prior knowledge of clothing or fashion. They are taught fundamentals of fabrics, cuts and styles, fit, quality and appreciation of colour combinations. 

Most importantly, they are trained to  understand the essence of a personality, working with Umbara clientele to fashion a garment that brings what is within, outside, a piece of clothing that is authentic to who the wearer is. 

The journey is to take fashion much beyond styling, to empowering the hands that make clothing and the women that it adorns.

- Rama

Comments

  1. familydreamsJuly 15, 2025 at 10:51 AM

    Specialized seo expart clothing services refer to the design, production, customization, and maintenance of garments tailored for specific purposes, professions, or occasions.

    ReplyDelete

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