DECODING FASHION PSYCHOLOGY
Decoding Fashion Psychology There has been a buzz recently on social media about fashion psychology. Having spent a good part of the five decades of my life in this industry, I am asked very often about my views on this. I decided to do a series of videos that you can find on YouTube: THE SCIENCE OF FASHION PSYCHOLOGY and WHAT IS FASHION PSYCHOLOGY with more coming up. In case you are more comfortable with that medium! Else, stay on, read and reflect. Let us get definitions out of the way. The word ‘fashion’ implies styling, the way one chooses and wears clothing (primarily) to make a statement about oneself. Psychology is the science of emotions. Though most people cannot articulate it, psychology is reflected in personal fashion. Take, for example, a teenage boy whose ‘go to’ outfit is a black hoodie. In choosing this p...